ICYMI – Greenwashed, Gaslit, and Gutted
You’d think that after coughing up $1.6 billion for cheating clean air laws, Cummins might take a quiet seat in the back […]
Opinions
ICYMI – Cummins Confidential : It’s Still All Exhaust Smoke and Mirrors
First Published June 11, 2025 Cummins seems to think a token mention of “blog” or a glossy video series can bury
ICYMI – Cummins Confidential : Linebarger’s Pay-Cut Gaslight
First published June 10, 2025 In April 2020, Cummins announced a “50% cut” in CEO Norman Tom Linebarger’s base salary
ICYMI – Cummins Confidential : Katie Moreau And The Poisoned Chalice Of Cummins
Firsr published June 9, 2025 Cummins rolled her out like a war hero. A communications strategist forged in the crucible
ICYMI – Cummins Confidential : Reputational Saga Drags On As Investors Get Cold Feet
First published June 5, 2025 Wall Street doesn’t scream when it gets nervous. It hedges. It shifts weight. It repositions and
ICYMI – Cummins Confidential : An Open Letter To Apple
First Publish June 4, 2025 Dear Apple, You’ve set the gold standard for ethical supply chains – zero tolerance for
ICYMI – Cummins Confidential : Would You Bet on Cummins?
First published June 3, 2025 There’s something quietly astonishing about watching a £40 billion company forfeit control of its public
ICYMI – Cummins: Debt-Rich but Accountability-Strapped?
First published June 3, 2025 I woke up to the news that Cummins, the company you trust for diesel engines,
ICYMI – Cummins Confidential : Investors and the World Still Waiting for “Sorry”
First published June 2, 2025 There are times when a simple word can stop the rot. When reputational wounds fester